Multiculturalism When Engaging Multicultural Markets, It Helps to Know Them Well The Seven Wise Men’s cultural map compares 4 of the region’s nationalities along 45 cultural dimensions, statistically-derived from a substantial volume of individuals. To us, multiculturalism is a source of great wealth and appreciation. The Seven Wise Men’s proven abilities to predict future buying behaviors and to set trends is based on science and intuitive thought processing. For every market we are engaged in, our team of multicultural experts and strategic marketers have recourse to datasets to draw upon. Our research covers markets in West and South Asia, Eastern and Western Europe, North America and Africa.