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Susbtance is Our North Star

the seven wise men mission

Features that set us apart:

We only focus on developing strategic business plans in a variety of industries and markets (without providing ancillary services such as accounting, new business set up, digital marketing, company valuations or certification etc.)
We don’t have the meltdown-inducing over-confidence neither the reality-detachment of over-specialists
We leave no stone unturned. We are relentless in securing and validating data from at least 5 different sources
We don’t just use the data others put in front of us, we are thought leaders who listen well and then deep-dive to investigate matters
Validate approach to problem-solving and value creation from multiple angles, taking into consideration short and long-term integration
We Analyse – Plan – Test – Execute – Evaluate. We’ve done all the necessary testing, so that you don’t have to. In a world of promises, we deliver actions and results
We are the first-prize winner of the prestigious “Excellence in Marketing Campaigns” awards organized by the Dubai Tourism and Commerce Marketing department (DTCM) and the UK-based REED Exhibitions
Talented marketers, brand builders and strategic planners
Profound understanding and ability to impact the purchase behaviors of Eastern and Western audiences
We create self-financing solutions: our approach pays for itself in saved costs and increased revenues
We assist our clients to implement solutions in order to guarantee results on-time, as expected
We created our own strong brand to demonstrate our capabilities. If a business consultant can’t build its own brand, would it do a better job handling other people’s businesses?
We bring commitment as of Day1 of our involvement. Expect results to start rolling after one month too
We create bespoke, genuine and permanent new wealth that really break new grounds and set new trends, novel processes, organization structures, and commercial strategies

What We Are Not

– We are not single-minded hyper-specialists who are entrenched in their own ways/beliefs

– We are not over-specialists who extend their skils to face uncertainty and fail at exhorbitant costs to you

– We do not have the meltdown-inducing over-confidence of hyper-specialists

– We are not captive of “paper-solutions” and repetitive patterns of what has been experienced in the past, in controlled environments, where patterns repeat themselves
– We do not mentally classify a problem only by superficial and overtly stated features, and then jump right in with memorized procedures that were effective in other workplaces, but are highly likely to be inadequate for yours

The Seven Wise Men Values

People-orientation, Relevance and Utility guide our efforts to create genuine and permanent new Substance. These guideline set the tone for us in dealing with others:

We keep our eye firmly fixed on the things that matter the most, which are in respective order: People, Relevance and Utility
All short-term programs are framed to contribute directly to the overall long-term result
We move forward one step at a time. We work with what we got and we leave no stone unturned. This approach guarantees fail-safe measures and contingency plans, if needed
Wisdom is an acquired skill to rightly apply knowledge
We believe in institutional success; one that doesn’t depend on individual performances but on solid structures and collective efforts that set a clear path for future growth
We support clients who are trying to launch new ideas without taking unnecessary risks. We combine professionalism with character because to us, a sound idea is worth taking a stand for
Anything worth doing, is worth doing right from the first time

Work Ethics

– Our confidence in what we do manifests itself in the neat and clear way we work with our clients. This allows us to establish goodwill early on and gain their trust.
– We work with diverse management styles and cultures and we navigate social and cultural norms to reach business goals.
– We believe in human capital. Our strategies capitalize on empowering people to unlock their potential.
– We maintain integrity, independence, objectivity, and ethics at all times. We ensure a healthy distance from projects to be able to offer fresh viewpoints.
– Knowledge is acquired by understanding people, markets and data.
– We don’t seek immediate or material gains. We strive to deliver meaningful work that brings tangible results for our clients, and makes us proud.


Innovation demands any entity to have a higher purpose, natural flair, tangible foundations and the ability to sustain resourcefulness on the long-term. To qualify as innovative, a company has to innovate on at least 7 out of 18 different levels.

1– Buying experience2– Client service3– Product features
4– Technologies used 5– Marketing strategy6– Product design
7– Business model 8– Production processes 9– Commercial partnerships
10– Channels of distribution 11– Product performance12– Number of new products launched
13– Institutional success 14– Infrastructure 15– Business sophistication
16– Knowledge output17– Creative output18– Research and development

Substance Has A Name.

the seven wise men logo

Delivery of Results (through Substance) starts with the name of a company, and is communicated through its graphics, contents, production and delivery of its products and services, and not ending with customer engagement.

This is what we make obvious every time we take on a new project; whether internally or externally (on behalf of a client); and this is what gives you peace of mind that in us, you would have found a reliable and productive partner.

The story behind the name

As CEO of the company, the most common question Fadi gets asked when meeting with a new client, vendor or a friend is this:

“Why did you choose to name a company “The Seven Wise Men”?”

4 short words and 1 artwork summarize a lifetime journey, a career path, a value system and a sales pitch.

  • The first word “The” is a pronoun that points forward to a defining quality.
  • “Seven” is Fadi’s lucky number.
  • Wisdom is the most precious thing he could have asked for after a lifetime of highs and low. The word “Wise” embodies the conclusion our CEO ended up with after switching from being an emotional Oriental national to a rational person who lived in North America. As Fadi put it: “I saw the faces of both; Reason/Emotion; East/West, and then I came up with my conclusions”.
  • “Men” is inclusive of Mankind.
  • In “The Seven Wise Men”, four simple words come together to deconstruct, and then fuse to reveal a thicker plot with quasi-mythical and visual undertones. Lest not disregard the fact that Fadi is an avid fan of the Japanese culture.

The logo, an arrow broken into halves, refers to a wisdom literature that’s common to the Middle East, India, the Far East and Greece. It tells of an

impartial judge who announces a judgment, which sounds absurd to the untrained eye; but one that’s extremely reasonable and – wait for it, wise. Some associate the story of wisdom with revered sages of ancient Eastern kingdoms while others trace it back to the times of the shoguns in Japan. Still, some people associate it with pearl divers who leave everything behind in search of one or a few precious pearls of wisdom. In The Seven Wise Men, we have a saga that instantly resonates well and meshes with Eastern and Western cultures. Four simple words convey a universal message with localized interpretations. On a more mundane level, these four simple words make up an instant ice-breaker and talking points to get a conversation started when networking or pitching a deal. It’s also an instant exercise in demonstrating brand-building expertise right from the moment we first shake hands.

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